Everlast launched its online platform, Everlast Fitness, dedicated to boxing taught by Everlast fighters and certified professional trainers.
Users can access HIIT, cardio, core, plyometrics, strength, and boxing workouts within the platform and performed with or without equipment through a monthly subscription for at-home use available on Apple iOS, Android, Roku, AppleTV, and desktop.
Heather “The Heat” Hardy, WBC and UBF world champion, and Errol Spence, Jr., unified welterweight world champion and former olympian are working with Everlast to support content.
“As a boxer, I constantly work on my craft with my coach. Having the support from my camp makes it easy to stay on point and not lose focus, but not everyone has the resources that pro-boxers do,” said Spence, Jr. “It’s important for me to take the knowledge and experience I’ve gained throughout my career and be part of this platform that gives everyone access to training at all levels of experience.”
“Boxing workouts have taken off over the years as we’ve seen with the rise of boxing features and games,” said Chris Zoller, vice president, marketing and product development for Everlast. “Through Everlast Fitness, we’re looking forward to making connections to trainers and world-class athletes more accessible as the leading brand in boxing.”
The launch follows the announcement that Everlast signed Nico Ali Walsh, the grandson of Muhammad Ali, and the release of an NFT of Deontay Wilder’s custom glove ahead of the Tyson Fury III fight.
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